Love Mila Brand was established in 2017. We use waist beads to promote self-confidence, self-love, & embracing your body while using the art of color therapy to encourage continuous personal growth on a mental, spiritual, and emotional level. 

     In addition to waist beads, Love Mila Brand uses apparel to spark conversations about body image and challenge societal beauty standards.

"No one has the power to convince me what
is or isn't beautiful in MY eyes... condition yourself to find beauty in everything around you."
                                                           ~Jamila Johnson

     Jamila Johnson, the owner of Love Mila Brand, has designed custom waist beads since 2008! With her holistic background in community engagement and mental health services, she empowers others to seek self love, inner affirmation, and unbreakable confidence! Aside from designing beautiful waist beads, she pushes conversations about body image with her apparel line, My Own Kind of Sexy... Redefining Your Beauty Standards, facilitates waist bead parties, and encourages others through speaking engagements around the nation.

"Quality will ALWAYS trump quantity at Love Mila Brand!

This is bigger than just waist beads."

On April 2, 2022, Love Mila Brand opened it's first studio location in Richmond, VA! This is historic because it's the first studio of it's kind in the entire state of Virginia. Jamila is excited to bring the education, motivation, and culture of waist beads to her community!

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Jamila Johnson, CEO

Positive Body Image Enthusiast